Hello Social Media!

The Self-Published Author and Marketing It’s Monday morning and I’m beginning the day with coffee and blogging. I tap away on my little Linux-powered netbook and I squint at my cell phone as I use these tools to shape my social media presence. Facebook, Twitter, this blog and several profiles on some self-publishing forums constitute my marketing department. This is the life of a self-published author. The big publishing houses have dedicated staff for what I am doing on my own. I am in business for myself. The moment I made the decision to publish my novel, I entered into the business of publishing. This is a much different pursuit than writing. Twitter is my newspaper ad. Facebook is my billboard. This blog is my magazine article. Media of the previous generation can be roughly analogized by these online tools. The difference between new and old media is the level of access and control available to the individual. I am both a consumer and producer of value on social networks. Call me late to the game, but I am realizing how much power these tools offer for simply the cost of an internet connection and a computing device. I can create and harvest massive amounts of data. The challenge now is to turn that data into information I can use to promote my book. While access to the basic forms of these tools...

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